Pink Tartan

Who they are

This well-known fashion brand aimed to reflect their high end design values within ecommerce. Working with Pink Tartan’s developers, Kerrin created an aspirational ecommerce design that reflected Pink Tartan’s high fashion retail brand.

Established fashion brand heads into Ecommerce

Kerrin used his 25 years of editorial experience to help Pink Tartan with ways of selling product through storytelling, innovative content creation techniques and beautiful photography to engage with Pink Tartan’s core customers.

The all-important fashion shoot

Photography was essential to this project, so Kerrin used a well-known New York-based fashion photographer to shoot stunning on-model images. He utilized these images throughout the site, recropping product images to create stunning banner images.

Clean fresh branding

A minimal, clean theme uses flashes of PT pink brand colour on rollovers, and simple fresh navigation, to enforce a strong recognizable brand.