Who they are
Established in 1994, Kitras Art Glass are glass artists based in Fergus, Ontario. They create stunning glasswork for gardens and tabletops with each piece created individually by an artisan.
Getting up to date
Kitras’ original site was extremely antiquated in technology and looks. We got them on the Shopify platform using the Debut theme as a base. Immediately this placed them light years ahead of where they were and most of their competitors.
Looking good now!
Though their product was beautiful, their ecommerce site was out of date and distractingly colour-crazy. We cleaned the site using white space and consistent photography to allow the beauty of the product to shine through. Product pages were equipped with a magnification tool to enable customers to zoom in and see the detail of their gorgeous artisanship.
Video tells the story
We all know how storytelling is important for customers to engage with a brand. To this end Kitras commissioned Elevatr to create a video that shows Kitras’ artisans at work.