Who they are
Eastwood Guitars are an established guitar design and manufacturing firm based in Chicago USA; Liverpool, UK and Toronto, Canada. Their high quality designs are based on classic guitars played by well-known bands such as The Ramones, The White stripes amongst others. Eastwood were fed up with Big Commerce and were keen to switch to the more user friendly Shopify platform. Their brand was looking dated and certainly not rock’n’roll!! We changed all that...
Listen to the brand
As ecommerce website branding specialists, Eastwood asked us to help them with their tired brand image. Our task was to make them into the cool kid in the room alongside the “old guys”, Fender and Gibson. Using dynamic black and white lifestyle photography and classic typography we brought the Eastwood image up to date. We investigated ways to cement their position as a quality brand played by creative artists. We achieved this with a new tagline ‘Designed to inspire’ used alongside a quality photostory following the design and production process from start to finish. The icing on the cake was the creation of a video showing the expert care taken to prepare a guitar for shipping to customers, shot in the English city of Liverpool.
Custom product pages make more sales
Each and every guitar has a story. We wanted to tell that story on every guitar’s product page. We created pages that contained stunning photography, video of the guitar being played, detailed product data and starred user reviews. Custom designed product pages have been proved to increase sales and Elevatr are big fans of this approach.